For companies in a start-up or pre-launch phase who want a powerful platform for their internet presence, we’ve put together a selection of our services to address your “getting started” needs. Head to our Online Presence Packages page to learn more.
If you are a company that already has a presence on the web, and are only interested in augmenting what you have, improving its functionality, or just want an outside agency to handle certain areas of your marketing program, take a look at our services below. We can help you decide what would work best for you if you’re not sure, just head over to our contact page, give us a few pieces of information about your business and needs and we’ll call you to begin brainstorming what combination of tools would best serve your business. We look forward to being in touch with you!
Marketing Moxie offers products and services in two areas that together help you build the reputation of your business, project or organization and produce meaningful results in it.
- Marketing Strategy and Planning
- Built Environments (Marketing Platforms) to deliver the plans.
Marketing Strategy and Planning
Existing Marketing Plan Review | If you already have a marketing plan, and you know that it’s not as powerful as it could be in the online or social media realm, we review your plan with an eye to building it up with regard to your business’ online presence and e-commerce. At the end of our review we give you very specific recommendations on ways to augment your current plan to take advantage of the marketing and sales opportunities offered by being on the web, and integrate with the tactics you are already employing.
Research and Insights | We conduct qualitative research internal to your organization (owner/key stakeholder/executive and employee or vendor), external to it (market, consumer), as well as working with your existing customer base. In circumstances where keeping the identity of our client is not required, we leverage this phase as a warm-up marketing tool for our clients. Get in touch with us to find out how we can do this for your business.
Strategy and Requirements | We distill our client’s online strategy from the definition of their market, their customer profiles, the Vision and Mission of the company, and by the insights garnered from research. The requirements are a hierarchy of specific “must haves” that start with business requirements (sales goals, reach, social media measures, etc.), which helps define the best tactics and tools to use that then allows us to define the content, technical and interactivity requirements.
Marketing Plan | This is the tactical expression of the Strategy and Requirements for your business. It covers a minimum 12-month timeline and is a living plan. The Marketing Plan may be very simple for some of our clients with a single timeline document showing major milestones and outcomes, general schedule of marketing events (serving more like calendar reminders than actual To-Do lists). Other of our clients may want more detailed plans that include editorial calendars and a line-up of topics for their blogs, newsletters and social media.
Built Environments (Marketing Platforms)
WordPress Web Development | WordPress is the most popular Content Management System on the web and is a very powerful tool to help you sustain your website. WordPress simplifies adding new content or removing old content on your website. Our WordPress Web Development services at the most basic level involves a simple installation of WordPress onto your domain name. From there we can add visual themes to your site (ElegantThemes and ThemeForest have excellent theme options), customize those themes to look however you want them to, add functions to your website, provide Search Engine Optimization, and teach you how to maintain it all.
Social Media Platform Development | Social media is big these days. Between all the different websites you can use it can be a bit overwhelming and we understand that. Facebook, Twitter, YouTube, LinkedIn, Behance, and everything else that’s out there seems to create a mountain of things to keep track of between the different audiences on each site, what each site is for, and everything else that goes on. We’re here to help you take that mountain and turn it into a molehill. We work with you to strategize around which social media sites are worth it for you to focus on and then create a plan for how to leverage them effectively. There’s a lot to social media, we put a lot of work into this service and are constantly doing research on the various platforms you can use on the web, we’ll help guide you along.
eCommerce | Making money off of the web takes a decent bit of infrastructure and marketing to be truly successful. You have to determine where to sell, who to sell to, how to get it to them, and how much to charge, among other things. eCommerce is important for a lot of people and WordPress makes it quite a bit easier to let people buy your products and services online. This along with other services on the web such as Amazon, eBay, and others allows you to create powerful ways to get your message to the right audience and get them to buy whatever you’re selling. We help you determine which eCommerce platforms are best suited to what you’re doing and then help you get your message and marketing out to those who you want to sell to.
eMail Marketing | Believe it or not, e-mail marketing is still the best tool for conducting powerful marketing on the web. They key is to organically build your mailing list with people who are interested in what you offer, and then to understand what their specific interest is and to help them with that interest. For our micro and small business clients we work with MailChimp, and have experience working with Constant Contact and Namaste.
Crowdfunding | Find it odd that we include fundraising in our marketing services? Sites like Kickstarter and IndieGoGo have revolutionized how people get their ideas, projects and businesses funded. But did you know that crowdfunding sites are one of the most powerful marketing tools that exist on the web today? Not only is crowdfunding a great way to test out a new product or service idea, it’s also an incredible way to build up a rabid fan-base! People who pledge $5, $20, $80 to a campaign tend to follow the project closely, tell their friends about the project, share the updates, and stay in touch with the project owner. As a result we’ve learned that with the right projects, crowdfunding has become a key online marketing tactic that truly produces results. Get fans AND money! Not a bad way to market.
- Logo and Identity Development
- Direct Mail